For some reason it hasn't been posted on Business 2.0's website, but the printed article is very interesting. Crowdcasting is like Donald Trump's show, The Apprentice, sans reality TV. You get a bunch of MBA teams to work on a specific problem in a competition and big league companies (e.g. , Hilton, Eli Lilly) get to tap into young bright minds. I would love to participate in one of these. I found the concept intriguing, but it also shows more companies who are organized around the production of creativity and the creation of intellectual property. Idea Crossing (which runs the Innovation Challenge) and Innocentive are two they mention in the article.
If Business 2.0 posts this article, I will update this - if someone finds it, please leave it in the comments section. Thanks!
In the meantime, Wikipedia has an entry on Crowdcasting, and also culled some of the information from the B2.0 article.
http://en.wikipedia.org/wiki/CrowdcastingTuning into Crowdcasting: Business 2.0 - November 2006 Volume 7; Issue 10 page 66
No comments:
Post a Comment